Jordan Leahy
Back to Work

Definitive Healthcare

3 Million Views, Zero Clarity

UX ResearchHealthcare SaaSData VisualizationEnterprise Design
01
The Team
1

My Role

Lead Product Designer

  • User research & workflow analysis
  • Information architecture & wireframing
  • Prototype development & testing
2

Stakeholders

  • 1 Customer Service User
  • 3 Software Engineers
  • Product Manager
3

Scope

6 months

  • End-to-end Hospital Profile redesign
  • Information Architecture restructuring
  • Design system for 500+ metrics
  • Search & Filtering system
4

Tools

FigmaPendoJira
02
The Challenge

Rushed Complexity

1

Historic Debt

Rushed development without proper UX planning created an unstructured data experience filled with duplicate information and navigation chaos.
2

3 Million Struggles

High page views weren't engagement—they were users lost in navigation.
Finding hospital data meant juggling multiple tabs with duplicate metrics.
3

Answers Needed

Users needed summary views that surface insights instead of forcing tab-by-tab discovery.
03
The Process

Data-Driven Architecture

1

Research & Data Analysis

Combined qualitative interviews with quantitative analytics (3.3M page views) to identify pain points.
"It's very complex and difficult to find what you need." — Customer Interview.
2

Information Architecture

Mapped and audited every screen to document structure before consolidating layout.
Created comprehensive sitemaps to visualize the simplified flow.
3

High-Fidelity Design

Developed scalable design system components for 500+ customizable metrics and iterated rapidly with product stakeholders using auto-layout and variants.
04
The Solution

Clarity at Scale

1

Customizable Data Filters

Introduced over 500+ customizable filters with toggle-based interactions for faster metric selection.
2

Usage-Driven Prioritization

Prioritized the Summary Tab and high-traffic areas identified from Pendo analytics to surface key insights immediately.
05
The Impact

Simplified Discovery

1

Outcomes

"Searching and navigating through hospital data became much easier. The summary tab now provides everything I need at a glance." — Healthcare Product Manager.
2

Efficiency

Reduced time on task for key workflows.
06
Reflection & Learnings

Refining the Methods

1

Validated Through Usage

Improved engagement on high-value tabs post-launch.
2

Data Validation

The combination of qualitative user feedback and quantitative Pendo analytics was crucial for getting stakeholder buy-in for the restructuring.